Skincare, made for dogs and cats.
Thoughtful care for paws, noses, skin and coat — developed for the everyday needs of dogs and cats.
Good grooming starts with healthy skin.
Pawelle creates considered care for the parts of dogs and cats we often overlook — paws, noses, skin and coat. Simple formulas, purposeful ingredients and products designed to become part of the everyday routine.
Start here
Oat Milk Shampoo
€22.00Shampoo
Colloidal oat and panthenol for skin that itches, flakes or reacts to everything else.
Paw & Nose Balm
€16.00Paw and nose balm
For cracked pads after winter pavements and noses that have gone dry and crusted.
The First Ritual
€52.00Set
Shampoo, conditioner and balm — the three that cover almost every dog, at six euro less than apart.
- Purpose-built
- Formulated specifically for the skin and coat of dogs and cats.
- Considered formulas
- Only ingredients that serve a clear purpose.
- Everyday care
- Products designed for simple, repeatable routines.
- Ingredient transparency
- Every formula published in full before you buy.
Their skin has its own pH.
Human skin sits around pH 5.5, and most shampoo is built for it. The skin of a dog or cat sits closer to neutral.
That difference is the reason human products are the wrong starting point. A single bath in them does no harm. A year of them is harder on the skin barrier than it needs to be.
Everything we make is developed towards the band below, so that care starts from their skin rather than ours.
The shaded band is the range we formulate towards for dogs and cats. Products outside it were designed for a different skin.
We care as much about what goes into a formula as what stays out.
Short ingredient lists. Nothing added for fragrance. No essential oils, in any product, because the bottle meant for the dog ends up near the cat.
Ingredients we are working with
- PanthenolHelps skin and coat hold on to moisture.
- Colloidal oatA gentle classic for skin that reacts easily.
- Shea butterSoftens paws and noses that have dried out.
- CeramidesBuilding blocks of the skin barrier.
- PrebioticsSupport for the skin’s own balance.
- CalendulaA soothing, traditional botanical.
- Hemp seed oilRich in fatty acids the coat is made of.
- Vitamin EProtects oils in the formula, and the skin.
Final formulas are being confirmed with our manufacturer. Full ingredient lists will be published on every product page before launch.
A simple routine.
Three steps that cover most dogs and cats, with room to add more as the range grows.
- 01
Clean
A gentle wash for regular use, at the pH their skin prefers.
Oat Milk Shampoo - 02
Protect
Everyday care for paws and noses that meet the world.
Paw & Nose Balm - 03
Maintain
Light care between baths, so the routine does not depend on the tub.
Detangling Mist
Made to be groomed off.
Within an hour of any treatment, a cat has groomed most of it off itself. That single fact shapes every cat product we make.
Cats process some plant compounds far less efficiently than dogs or people. Tea tree, citrus, pine and eucalyptus oils, all common in “natural” pet products, do not belong near them. We leave essential oils out of everything, for dogs as well, because bottles get shared.
Shop by concern
Most people arrive with a problem, not a product in mind. Begin with what you are seeing.
The whole range
Oat Milk Shampoo
€22.00Shampoo
Colloidal oat and panthenol for skin that itches, flakes or reacts to everything else.
Deep Coat Conditioner
€20.00Conditioner
For double coats and long coats that mat within a day of drying.
Paw & Nose Balm
€16.00Paw and nose balm
For cracked pads after winter pavements and noses that have gone dry and crusted.
Ear Cleanser
€14.00Ear cleanser
Lifts wax without alcohol, for ears that are cleaned often.
Waterless Foam Wash
€19.00No-rinse foam
A no-rinse foam for cats, made with grooming in mind.
Detangling Mist
€15.00Detangling spray
Sprayed on a dry coat before the comb, so brushing stops being a fight.
Grooming Wipes
€11.00Wipes
Thick, plain wipes for muddy legs and dirty folds, on the days a bath is not happening.
The First Ritual
€52.00Set
Shampoo, conditioner and balm — the three that cover almost every dog, at six euro less than apart.
Care beneath the coat.
Grooming is usually judged by scent and appearance. Skin comfort rarely gets a mention, yet it is where most problems begin and where most of them are quietly solved.
We think of grooming as skincare: a small routine, repeated, with products that are easy on the skin and easy to keep up. The coat tends to look after itself once the skin underneath is comfortable.
Frequently asked questions
Why not just use human shampoo?
Because it is built for a different skin. Human skin sits around pH 5.5, dog and cat skin closer to neutral. One bath does no harm. A year of monthly baths in it is harder on the skin barrier than it needs to be.
Is it safe if my dog or cat licks it?
We formulate on the assumption that some of every product ends up licked off, because sooner or later it does. No product contains essential oils, and every full ingredient list will be on the product page before launch.
From what age can these be used?
Age guidance is printed on each product page and label once the final formula is confirmed. Until then, ask us before using anything on a puppy or kitten.
How often should I bathe my dog?
Every four to six weeks suits most dogs. More often does not give the skin barrier time to rebuild. Between baths, wipes and the mist do the work.
Stay close to Pawelle.
Product launches, care guides and occasional notes from us.