Frequently asked questions
What people ask before they buy, answered plainly.
Why not just use human shampoo?
Because it is built for a different skin. Human skin sits around pH 5.5, dog and cat skin closer to neutral. One bath does no harm. A year of monthly baths in it is harder on the skin barrier than it needs to be.
Is it safe if my dog or cat licks it?
We formulate on the assumption that some of every product ends up licked off, because sooner or later it does. No product contains essential oils, and every full ingredient list will be on the product page before launch.
From what age can these be used?
Age guidance is printed on each product page and label once the final formula is confirmed. Until then, ask us before using anything on a puppy or kitten.
How often should I bathe my dog?
Every four to six weeks suits most dogs. More often does not give the skin barrier time to rebuild. Between baths, wipes and the mist do the work.
Can the dog products be used on cats?
The paw balm, ear cleanser, mist and wipes, yes — it is marked on every page. Shampoo and conditioner are dogs only. The no-rinse foam is cats only.
Do you test on animals?
No. It is illegal for cosmetics in the EU. Products are used by pets whose owners have agreed, not by animals in a laboratory.
How long does delivery take?
We dispatch on weekday mornings. EU orders usually arrive within three to five working days.
Can I return something?
Unopened products within 30 days, refunded in full. If a product caused a reaction, write to us and we refund it whether it is open or not.