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Oat Milk Shampoo
Shampoo
Colloidal oat and panthenol for skin that itches, flakes or reacts to everything else.
Fragrance freeNo sulfatesDogs
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- Suitable for
- Dogs
- Size
- 300 ml
- Fragrance
- None added
Most dog shampoo starts from a human formula. Dog skin sits closer to neutral than ours, so we start from there instead — a gentle wash, built for regular use and skin that reacts easily.
Formulated around
- Colloidal oatCalms skin that itches and supports the skin barrier.
- Panthenol (pro-vitamin B5)Holds water in the coat so it dries soft, not brittle.
- GlycerinDraws moisture back into dry, flaking skin.
Final formula being confirmed with our manufacturer. The full ingredient list will be published here before launch.
How to use it
Soak the coat properly. Most of a bad wash is an under-wet dog.
Work a palmful down to the skin, not just through the fur.
Leave it three minutes. This is where the oat does its work.
Rinse twice as long as feels necessary.
Full ingredient list
Final formula being confirmed with our manufacturer. The full ingredient list will be published here before launch.
Reviews
We launched it recently. When a customer writes one it appears here — unedited, dated, and under a real name.
Goes with
Deep Coat Conditioner
€20.00Conditioner
For double coats and long coats that mat within a day of drying.
Waterless Foam Wash
€19.00No-rinse foam
A no-rinse foam for cats, made with grooming in mind.
Paw & Nose Balm
€16.00Paw and nose balm
For cracked pads after winter pavements and noses that have gone dry and crusted.
Ear Cleanser
€14.00Ear cleanser
Lifts wax without alcohol, for ears that are cleaned often.
Frequently asked questions
Why not just use human shampoo?
Because it is built for a different skin. Human skin sits around pH 5.5, dog and cat skin closer to neutral. One bath does no harm. A year of monthly baths in it is harder on the skin barrier than it needs to be.
Is it safe if my dog or cat licks it?
We formulate on the assumption that some of every product ends up licked off, because sooner or later it does. No product contains essential oils, and every full ingredient list will be on the product page before launch.
From what age can these be used?
Age guidance is printed on each product page and label once the final formula is confirmed. Until then, ask us before using anything on a puppy or kitten.
How often should I bathe my dog?
Every four to six weeks suits most dogs. More often does not give the skin barrier time to rebuild. Between baths, wipes and the mist do the work.